The background to this stems from the observation that a large number of non users welcome help to start using data on their mobile phones. This help usually comes from friends or younger members in the family who are clearly more clued in to using mobile internet.
Given that the most significant barrier to data adoption among customers with data devices is “Don’t know how to use”, a referral program can help harness the power of the naturally more evolved adopters on our base to convert the reluctant non users.
"Be an internet buddy " will be a program wherein young and evolved data users will enroll themselves and earn rewards and free minutes every time they successfully convert a non user to begin using data.
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